A video with the intention of giving artist 'Pook Hustle's'  fans insight into the preparation of his art and appearance. The artist wanted to use the video to grow his fanbase and also as an asset for pitching himself to different opportunities in the music industry. The challenge was finding a way to position him as relatable and appealing to an unaware audience. We see the final version, but rarely get a grasp of the work that goes on behind the scenes.