Brand development for upcoming sustainable fashion brand that focuses on making circular fashion accessible by creating a clothing swap and share infrastructure digitally and IRL.
The goal was to create an identity that is trendy, and fun - to compete with fashion standards for the younger generations - but is informative and approachable to engage a large demographic. The inspiration behind the visuals stem from the slogan 'accelerate circular fashion'. Circles and circular patterns are used to represent movement in the visual language which can be carried over across all platforms and media.
Logo • Social Media • Merchandise • Collateral